How Long Does SEO Take to Work?

The answer may vary depending on numerous factors, but most SEO experts agree that it generally takes around...
how long does seo takes time to rank keyword

SEO is a process that can take weeks or even months to show results. How long does SEO take to work? This is a question that plagues many business owners who are looking to improve their online presence. The answer, unfortunately, is not a simple one. SEO takes time to work because it is an ongoing process that requires consistent effort. However, the results of SEO are worth the wait and can help you build a sustainable online business.

SEO is the practice of optimizing a website to rank higher in search engine results. There are a number of factors that can affect your ranking time in Google search. In this article, we’ll talk about some of the main ones.

Factors that affect SEO

Helpful Content

Search Engine Optimization is a process that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue. 

SEO can be achieved through many different methods, but creating helpful content is one of the most effective. This is because not only helpful content will make your site more visible to search engines, but it will also give people a reason to visit your site. 

There are a few things to keep in mind when creating helpful content. Firstly, it is important to ensure that the content is relevant to your website and its target audience. Secondly, the content should be well-written and free of errors. Finally, it should be updated regularly to ensure that it remains relevant and useful.

Time spent on a page

Google and other search engines consider the amount of time a user spends on a page when ranking that page in the search engine results pages (SERP). The logic is that if a user spends more time on a page, they must have found the information they were looking for on that page. 

This is just one of many factors that Google looks at when determining which pages to rank in the SERP. Other factors include things like the number and quality of links pointing to a page, the relevancy of the page’s content to the user’s search query, and much more.

So while spending more time on a page won’t guarantee better SERP placement, it is certainly something that search engine algorithms take into consideration.

User friendliness

User-friendliness is one of the most important SEO factors because it directly impacts a website’s bounce rate. If a website is difficult to use, people will leave it quickly and this increases the bounce rate. A high bounce rate tells search engines that the site is not relevant or user-friendly, which hurts its ranking. 

Another reason why user-friendliness is an important SEO factor is that it affects the time on site metric. This metric measures how long visitors stay on a website and it’s a good indicator of engagement. If people can’t find what they’re looking for or if they have a bad experience on a website, they’ll leave quickly and this will decrease the time on site metric. 

Lastly, user-friendliness is important for SEO because it impacts conversion rates.

How Long Does SEO Take to Work

Page speed

Page speed is a major factor in SEO because it directly impacts a website’s user experience. A slow website can frustrate users and cause them to abandon the site altogether. Google also takes page speed into account when ranking websites in its search results. This means that a faster website is more likely to rank higher than a slower one.

There are few things you can do to improve your website page speed. First, make sure your images are optimized for the web. This means saving them in the correct file format and sizing them so that they load quickly. You can also use caching to store frequently accessed files on the user’s device so that they don’t have to be downloaded each time they visit your site. Finally, minimize the code on your pages to reduce the amount of time it takes for them to load (if you are not experienced, don’t do this without making a backup!).

Internal linking

When it comes to SEO, most people think of external factors like backlinks and social media engagement. However, one of the most important factors for SEO is internal page linking.

Internal linking is an important part of on-page SEO because it helps search engines understand the structure of a website and how the different pages on a website are related to each other.

Here are two reasons why internal page linking is an important SEO factor:

1. It helps search engines understand your website better.

When you link to other pages on your website, it helps search engines index your site more effectively and understand the relationships between different pages. This can lead to higher rankings in search results.

2. It helps users navigate your website more easily.

Internal links make it easy for users to find the information they’re looking for on your website.

Website Authority

Website authority is an important ranking factor in SEO. The higher the website authority, the more likely it is to rank well in search engine results pages. There are a few key factors that contribute to website authority, including age, size, and popularity.

Age of website: 

One of the most important factors in website authority is age. The longer a website has been around, the more likely it is to be trusted by search engines. This is because older websites have had more time to build up their reputation and backlinks.

Size of the website: 

Another factor that contributes to website authority is size. Larger websites are usually more popular and have more backlinks than smaller websites. This makes them appear more trustworthy to search engines.

Popularity of the Website: 

The final factor that contributes to website authority is popularity.


Google and other search engines view links to your website as a vote of confidence. The more links you have pointing to your site, the more popular your site is in the eyes of Google. This popularity is then used as a ranking factor when determining where your website should appear in the search engine results pages (SERPs).

Backlinks are also important for generating traffic to your website. When someone clicks on a link to your site, they are taken directly to your content. This can help increase the number of visitors and potential customers that see what you have to offer.

Overall, backlinks are an important part of any SEO strategy. They help improve your visibility and traffic, which can lead to more sales and conversions for your business.


Competition is one of the most important SEO factors because it allows you to gauge your website’s strengths and weaknesses in relation to your competitors. Additionally, competition analysis can help you identify new opportunities to improve your ranking and visibility. Finally, a good understanding of your competition can also help you avoid making common SEO mistakes that could hurt your chances of ranking well.

Conclusion: How long does it take to rank a website for a particular keyword in Google search?

The answer may vary depending on numerous factors, but most SEO experts agree that it generally takes around 3-6 months to rank for a particular keyword. This is because it takes time for Google to index and crawl all the pages on your site, and then determine which pages are relevant to the keyword you’re targeting.

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Dawid Jaloszynski
Dawid Jaloszynski
Dawid Jaloszynski is the Founder & Web Designer at Lizardo Agency. He is also an expert in search engine optimization (SEO). Dawid is passionate about helping businesses succeed online, and he loves seeing the results of his work when a client's website ranks high in search engines.

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